Welcome to Afterpay’s new look.
We are introducing a new powerful consumer mission and a head-turning new visual identity. Here you’ll find everything you need to update Afterpay’s branding on your website.See the new brand
Update your website
Select your platform below for detailed instructions on updating Afterpay branding on your site.
Updating marketing assets
Have Afterpay branding on other landing pages, FAQ pages, or banners? Use the Rebranded Marketing Assets kit to update those, too.Get Kit
Frequently asked questions
Review commonly asked questions below or contact us
What does the brand update mean to me?
The rebrand is intended to drive higher engagement with Millennials and Gen Z, leading to increased AOV and conversion for our retail partners. The entire system - including the new color palette is sharper, brighter, more modern and optimistic. It pops off the page - leading to higher AOV, conversion and repeat purchase. Our brand proposition reflects what our consumers are looking for and believe in today - financial wellness, authenticity, transparency and open-mindness, especially in a post-COVID world.
With this brand update, Afterpay will make a significant investment in marketing campaigns that inspire and empower consumers to want to shop with our merchant partners.
Why do this now?
Over the past few years, Afterpay has grown into a global brand. We are introducing new products for both online and brick and mortar retail. This evolution requires more consistency across all of our markets. Our brand proposition reflects what our consumers are looking for and believe in today - financial wellness, authenticity, transparency and open-mindness, especially in a post-COVID world.
When do I need to make updates by?
Afterpay is introducing its new brand on August 4th in the US and August 5th in Australia, New Zealand and the United Kingdom. We recommend making all updates on your landing pages, FAQ pages and other banners over the next few weeks so you start to reaping the benefits of the new brand.