Using Google Analytics

How can I use Google Analytics with Afterpay?

Why Is Google Analytics incorrectly attributing the referrer to Afterpay?

When customers pay with Afterpay, they are redirected to pages during the checkout flow, before returning to your review or confirmation page. This results in Google Analytics seeing as the last domain visited. Therefore, it attributes the referral to

The Solution - Referral Exclusion List

Add to your referral exclusion list to ensure google correctly identified the real referral source for traffic coming to your site.

For details on how to add Afterpay to your exclusion list click here


Don't Exclude Afterpay Shop Traffic

Use NOT or you will hide all of the traffic originating from the Afterpay Shop Directory